Non-diegetic sound is sound that doesn't exist in the world of the text. A musical soundtrack for example. Non-diegetic sound is really important in the media language. Representation changes according to the way in which our responses are manipulated.
I have just watched the new John Lewis advert for Christmas. #MontyThePenguin.
I watched the original advert and a horror version to it by Chris Davie.
You can really notice how sound can affect the video and feel to it. For example one scene where the kid is feeding his penguin in the original advert, it looks nice and its heart-warming. But in the horror version you suddenly feel scared in a way and it looks like the kid is about to feed a man eating animal, instead of a soft penguin.
You can really change the view of a video by changing the music, and it has a big effect on the whole story and audience.
No comments:
Post a Comment